FOUR VIDEOS OF FOUR WOMEN WITH UNIQUE FAMILY LINEAGE, DISTRIBUTED AT RETAIL STORES, ON SOCIAL, AND ON BBOOK.COM
BlackBook curated four independent women, with unique family legacies, whose lifestyles align with Cole Haan’s brand message.
We scripted, shot, and produced the aspirational lifestyles of the women, with product placement, posted to Cole Haan and BBook.com, retail, social media, plus additional pd media distribution to drive brand and image awareness, traffic, and conversions.
Tali Lennox - Not just another pretty face
Adria Petty on Music, Family, and Life as an Artist
Isabella Channing for BlackBook
Fairfax Dorn on Her History and the Future of the Ballroom Marfa
NYC 150-PERSON VIP LAUNCH EVENT AT THE GANSEVOORT PARK AVENUE HOTEL, FOR A SCALABLE 360 CAMPAIGN:
The event screened a Cole Haan-sponsored film titled The American Dream Project, which included a feature editorial on the filmmaker. The event attendees were influencers, celebrities, press and bloggers.
HOW IT WENT DOWN:
We took over the Penthouse of Gansevoort Park Avenue to celebrate the return of BlackBook Magazine. Partnering with Cole Haan for the relaunch party, the night started off with cocktails courtesy of Veev Spirits (Brazilian Mules and Gimlets), Qui Tequila (the world’s first platinum extra Añejo Tequila), and Moët Hennessy wines like Terrazas Torrontes and Newton Claret. Once the imbibing began, our guests were treated to an exclusive screening of filmmaker James Marshall’s The American Dream Project: an investigative docu-series presented by Cole Haan. The luxurious yet intimate space was abuzz as the night went on, with guests including BlackBook founder Evanly Schindler, Executive Editors Aaron Hicklin and Jacob Brown, Fashion Director Anne Christensen, and Publisher Hunter Hill and friends of the magazine including James Marshall, Elettra Wiedemann, Isabella Rossellini, Andy Cohen, Sally Singer, Natalia Kills, Nigel Barker. Everyone turned out to toast to the new issue and helped kick off BlackBook’s exciting future.